FAIR OAKS / ORANGE GROVE MASTERPLAN
Pasadena, California

M2A worked as part of a team with Stull and Lee to develop Masterplan alternatives, design criteria and implementation strategy for the redevelopment of an 11-acre target area at the intersection of Fair Oaks and Orange Grove in Pasadena. The project goals focused on the revitalization of a gateway intersection for the economic benefit of the city's Northwest quadrant. Separated from the urban core by freeways, the project area is designed to serve as a town green and community focus with the intent of creating a strong market base for additional economic growth throughout the impacted area. Subsequent zoning changes resulting from the Masterplan have facilitated the construction of a cornerstone project; a regional supermarket and adjacent shopping in place of derelict local market and pawn shops.